A New Balance of Power
by Andrea DaRif
Hunter Mahan and Ricky Barnes wear one. So do Clay Mathews of the Green
Bay Packers and Matt Kemp of the Detroit Lions. Soccer star David Beckham
has also been seen sporting the colorful silicone wristband, as has Great
Britain's Prince William, who flys rescue helicopters as his day job.
Thery are just a few of the elite athletes who have added the Power Balance
band to their arsenal of high performance equipment ... So what's the deal?
The company was founded in 2006 by Josh and Troy Rodarmel, two
brothers with a passion for competitive sports. A top high school high school
quarterback, Josh chose to attend Yale, but injuries kept him from ever taking
a snap on the college gridiron. However, he remained focused on athletic
performance, and how to achieve optimum performance. Together, he and Troy began exploring ideas - and came up with the small hologram that is embedded in all the Power Balance products.
According to the company website, the core concept behind Power Balance
is to "blend the powers of Eastern Philosophy and Western Science with
innovative technologies to deliver products that improve and enhance people's
Does it work? Mahan claims it gives him an edge over the competition and
that after starting to wear one in 2010, he began playing the g best golf of his
life. He now says he won't hit the course without one. So what about weekend
warriors? A friend, who is a 15-handicap recently told me that after slipping on
one of the bracelets, he went out and shot a career round 79. "I won't be taking
it off anytime soon," he added.